When Ann Sieg wrote her hard hitting report The 7 Great Lies Of Network Marketing it literally forced the industry into damage control.
After all, all she did was tell it like it was and based her findings on hard facts such as the atrocious attrition rate which exists within the industry such as more than 90% of people quitting within the first three months."
Network marketing is supposed to give the average person the opportunity to create financial stability and the truth is, it does but the network marketing lies which have plagued the industry have proven a road block for many.
Network Marketing Lies
So what are some of the network marketing lies we're talking about? Here's a shortlist:
- anyone can do this business- we'll build your business for you- you don't have enough belief- this isn't sales and we just share products- everyone is your prospect
Do any of these resonate with you? They should because these are some of the things pitched to prospects before joining a business and the truth is, they have hurt the industry and a strong reason why network marketing is "on the nose" for many people who have tried it.
For example, the biggest of all network marketing lies is undoubtedly "everyone is your prospect."
This old school tactic has been taught to new prospects since day one and while it may have been pertinent even up to ten years ago, today, with resources such as the internet to attract targeted and genuine prospects, it just doesn't apply anymore.
It starts with a person making a list and making assumptions about who would be suited to a business opportunity and who needs it. It's not really businesslike is it and after all, network marketing is a business.
You see, not everyone wants to get into a business. Some will be happy with their lot in life, their job or just lounging around and nothing you say or do will convince them otherwise. And that's the whole crux of this issue...convincing.
You don't have to convince someone they need your business opportunity. Once you do that, you'll be forever going into damage control trying to convince them they should stay committed and success will come.
When you start doing this, it's no longer a matter of what your prospect wants but what you want and unless someone is genuinely hell bent on doing something, then there's nothing you can do to change their mind.
It's one of the greatest network marketing lies and believe me, adopting a more realistic attraction marketing based process will get you more results than you could have ever dreamed of.
Download The 7 Great Lies of Network Marketing
onsdag 26 november 2008
Prenumerera på:
Inlägg (Atom)